What the hey is occurring with Nokia? Once an industry leader, it is currently putting out profit cautions that its 2nd quarter revenues will be lower than anticipated due to pressure from Apple and other smartphone makers. Nokia has an issue with its method. Like a rabbit caught in the headlights, it is too slow to react and there’ll be no improvement this year or for what it’s worth the next. While Apple’s latterly showcased iPhone four is flying off virtual shelves with six hundred thousand pre-orders and other sellers rolling out models with Google Inc.’s Android software, Nokia is not even there.

It’s new N8 handset is still not prepared to pop up. “The smartphone revolution has started and Nokia isn’t there,” Helena Nordman-Knutson, a Stockholm-based researcher at Oehman told Bloomberg’s Diana ben-Aaron. The N8 “will be old when it’s out because everyone has taken the subsequent step.” Having a look at it strategically, Nokia won’t survive unless it finds its place in the bizz. But where to look? Apple has assumed control of the market on user-friendliness and approach to life integrating with iTunes and far-ranging applications support, while Research in Motion, makers of the Blackberry, has a firm grasp on the company market.Unless it finds a spot, Nokia may continue to struggle and go nowhere on the way to irrelevance.